Business analysts might be able to learn something from quantum physicists. Consider this great article about a discovery that neutrinos might be able to travel faster than light—a feat thought physically impossible. It is a discovery that questions the most fundamental theories about the way the universe works (talk about promotion material!). But the scientists are not celebrating.
I’ve been proud to call myself a web analyst ever since I realized there was a title for it. It’s an emerging field full of talented people. Frankly, it’s the future of business management, and a web analyst possesses a critical skill set and mentality for any company to have. I’ve come to realize, however, […]
Tomorrow’s web analysts will look very different from today’s. Being a web analyst today usually means being lonely. Most companies don’t hire full-time analysts to work onsite. They hire consulting agencies or they hire a web analyst and make them do SEM work on the side (or vice versa). In the few companies that do […]