A while ago I read an article called Four Ways to Improve Marketing ROI Through E-mail by John Rizzi, CEO of e-dialog. This is a good article for those who are trying to determine how to collect email, learn from email marking and email effectively. In his last point he says “Use Behavioral Targeting” to […]
Category: Testing & Targeting
What is Behavioral Targeting?
Behavioral Targeting (BT) is the ability to target users based on their behavior on the internet. Most commonly it used to target online ads but the technique can be very well used to target products and content. Behavioral (Ad) Targeting promises to precisely target the audience that matter most. Hit the users with the right […]
A Primer on Multivariate Testing
In my last post on testing I received some great feedback from my readers. One such feedback was around “describing” the principles of MVT. The question was “It would be great if you would be able to get into further detail on the principles behind this (MVT) form of testing”. This question has become the motivation behind this persuasion. In this post […]
Decreasing Page Load Time Can Increase Conversions
Do you know that load time of your site can have a big impact on your conversions? KissMetrics in it’s post “Speed Is A Killer – Why Decreasing Page Load Time Can Drastically Increase Conversions” writes: According to surveys done by Akamai and Gomez.com, nearly half of web users expect a site to load in […]
Ultimate A/B and Multivariate Testing Resources
Here are the resources to help you learn A/B Split Testing and Multivariate Testing (MVT). We will continue to update this page so that you have the latest information. If you find something that we should include then please email us. Tools Tool A/B or MVT Price Site Google Website Optimizer Both Free http://www.google.com/websiteoptimizer Omniture […]
