comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season U.S. retail e-commerce spending for the first 28 days of the November – December 2011 holiday season. For the holiday season-to-date, $15 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. Cyber Monday reached $1.25 billion in online spending, up 22 percent versus year ago, representing the heaviest online spending day in history and the second day on record to surpass the billion-dollar threshold.
| 2011 Holiday Season To Date vs. Corresponding Days* in 2010 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home & Work Locations Source: comScore, Inc. |
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| Millions ($) | |||
| 2010 | 2011 | Percent Change | |
| November 1 – 28 | $13,008 | $15,020 | 15% |
| Thanksgiving Day (Nov. 24) | $407 | $479 | 18% |
| Black Friday (Nov. 25) | $648 | $816 | 26% |
| Weekend (Nov. 26-27) | $886 | $1,031 | 16% |
| Cyber Monday (Nov. 28) | $1,028 | $1,251 | 22% |
*Corresponding days based on corresponding shopping days (November 2 thru November 29, 2010)
Cyber Monday Sales Growth Driven by both Buyers and Spending per Buyer
| Breakdown of Cyber Monday Spending Growth Cyber Monday 2011 vs. Cyber Monday 2010 Total U.S. – Home & Work Locations Source: comScore, Inc. |
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| Cyber Monday 2010 | Cyber Monday 2011 | Percent Change | |
| Dollar Sales ($ Millions) | $1,028 | $1,251 | 22% |
| Buyers (Millions) | 9.0 | 10.0 | 11% |
| Dollars per Buyer | $114.24 | $124.82 | 9% |
| Dollars per Transaction | $60.05 | $66.97 | 12% |
| Transactions (Millions) | 17.1 | 18.7 | 9% |
| Transactions per Buyer | 1.90 | 1.86 | -2% |
Shopping at Work Accounts for 50 Percent of Cyber Monday Spending
| Breakdown of Cyber Monday Spending Growth by Location Cyber Monday 2011 vs. Cyber Monday 2010 Total U.S. – Home & Work Locations Source: comScore, Inc. |
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| Cyber Monday 2010 | Cyber Monday 2011 | Point Change | |
| Home (incl. University) | 45.0% | 43.2% | -1.8 |
| Work | 49.2% | 50.2% | +1.0 |
| International | 5.8% | 6.6% | +0.8 |
| Total | 100.0% | 100.0% | N/A |
Weekly Online Holiday Retail Sales
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