comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season U.S. retail e-commerce spending for the first 28 days of the November – December 2011 holiday season. For the holiday season-to-date, $15 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. Cyber Monday reached $1.25 billion in online spending, up 22 percent versus year ago, representing the heaviest online spending day in history and the second day on record to surpass the billion-dollar threshold.
2011 Holiday Season To Date vs. Corresponding Days* in 2010 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home & Work Locations Source: comScore, Inc. |
|||
Millions ($) | |||
2010 | 2011 | Percent Change | |
November 1 – 28 | $13,008 | $15,020 | 15% |
Thanksgiving Day (Nov. 24) | $407 | $479 | 18% |
Black Friday (Nov. 25) | $648 | $816 | 26% |
Weekend (Nov. 26-27) | $886 | $1,031 | 16% |
Cyber Monday (Nov. 28) | $1,028 | $1,251 | 22% |
*Corresponding days based on corresponding shopping days (November 2 thru November 29, 2010)
Cyber Monday Sales Growth Driven by both Buyers and Spending per Buyer
Breakdown of Cyber Monday Spending Growth Cyber Monday 2011 vs. Cyber Monday 2010 Total U.S. – Home & Work Locations Source: comScore, Inc. |
|||
Cyber Monday 2010 | Cyber Monday 2011 | Percent Change | |
Dollar Sales ($ Millions) | $1,028 | $1,251 | 22% |
Buyers (Millions) | 9.0 | 10.0 | 11% |
Dollars per Buyer | $114.24 | $124.82 | 9% |
Dollars per Transaction | $60.05 | $66.97 | 12% |
Transactions (Millions) | 17.1 | 18.7 | 9% |
Transactions per Buyer | 1.90 | 1.86 | -2% |
Shopping at Work Accounts for 50 Percent of Cyber Monday Spending
Breakdown of Cyber Monday Spending Growth by Location Cyber Monday 2011 vs. Cyber Monday 2010 Total U.S. – Home & Work Locations Source: comScore, Inc. |
|||
Cyber Monday 2010 | Cyber Monday 2011 | Point Change | |
Home (incl. University) | 45.0% | 43.2% | -1.8 |
Work | 49.2% | 50.2% | +1.0 |
International | 5.8% | 6.6% | +0.8 |
Total | 100.0% | 100.0% | N/A |
Weekly Online Holiday Retail Sales
You might also be interested in , 2011 Black Friday Sales Up 24.3%