Digital Research Director at NBC Universal New York


The Digital Research Director is responsible for managing all analytics projects. We are seeking an experienced Digital Research Director to define innovative and highly effective digital marketing strategies and monitor metrics and audience opportunities for Telemundo and This position will report to the Senior Vice President of Research. Responsibilities – Work with cross functional teams from marketing to programming as well as provide an evaluation of client business environment including customer needs, capabilities/assets, and competitive realities to identify unique market opportunities and threats – Lead the design of insight driven digital strategies from opportunity identification through to experience definition – Structure and present recommendations to senior client leadership for approval – Partner with Creative, Technology, Analytics programming and Account Management to ensure successful project handoff and work is appropriately positioned for long-term success – Contribute to insights and advancements in tagging and engaging customer flow – Responsible for positioning digital assets, leading digital sales, building presentations and creating sales estimates.
Basic Qualifications
 5+ years experience in measurement of digital marketing programs from strategy consulting and/or marketing strategy across multiple industries
– Experience with SEO, SEM, affiliate, display, social media, twitter and web analytics
– Exposure and experience in emerging digital platforms: online, WAP, mobile, VOD
– Strong analytic experience and understanding of methodologies used in Internet measurement is essential
– Excellent client management, strategic thinking and executive communication skills are required
– Strong passion for and knowledge of technology, emerging media and the Internet; specific interactive strategy experience required
– Solid understanding of tracking and measurement of user behavior
– Exceptional team player with the confidence and integrity to earn client and internal team confidence quickly
– Experience with landing page optimization
– Excellent presentation and deck writing skills
– Experience in creating sales estimates and providing sales support
– Have basic SQL skills and is comfortable working with all file formats including log files
– Proven ability to work with IT
– Fluency in English and Spanish, verbal and written.
– Ability to travel Eligibility Requirements – Interested candidate must submit a resume/CV through to be considered
– Willingness to travel and work overtime with short notice – Must be willing to work in Hialeah, FL
– Must be willing to submit to a background investigation
– Must have unrestricted work authorization to work in the United States
– Must be 18 years or older – Must have a valid drivers license
– Must be on call 24 hours a day / 7 days a week – Must be fluent in Spanish (speak, read & write)
– MBA and management consulting experience a plus
Benefits: Equal Opportunity Employer NBC Universal is an Equal Opportunity/Affirmative Action Employer promoting diversity in the workplace. We invite and encourage response from women, persons of color, veterans and the disabled.

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