Marketing Attribution Demystified

Moderator: Chris Sherman, Search Engine Land


Manu Mathew, CEO & Co-Founder, Visual IQ

Madan Bharadwaj, VP, Product Mgmt, Visual IQ

Register now!

Tuesday, March 15 – 1 PM EST

Attribution management is one of the hottest topics in marketing today.

As marketers have more channels and measurable tactics available to them, they are creating more touchpoints with prospective customers than ever before. And consumers have more options than ever — online and offline — as to how they choose to interact with brands.  As a result, marketers are scrambling to accurately quantify the impact of the various tactics, channels and campaigns on each other — and on the success of their overall marketing efforts.

This webcast covers attribution management, with the bulk of the content coming from audience-submitted questions, both live and in advance. We’ll likely cover:

• Different types of attribution management – and pros and cons of each

• Insights  uncovered by attribution – and how to act on them

• Overcoming organization obstacles to implementing attribution management

• Best practices for retail, financial services, telecommunications verticals

Manu Mathew is the Co-Founder & CEO of Visual IQ®, where he is responsible for the company’s overall strategy and business operations.  Prior to co-founding Visual IQ, Manu served as the Managing Director of Carat Fusion’s Boston offices where he managed the agency’s national CRM practice.

Madan Bharadwaj is VP of Product Management at Visual IQ®.  Madan is a recognized expert in cross channel attribution solutions for the digital marketing space.  Prior to Visual IQ, he led the data analytics practice at Bluestreak where he developed a measurement-oriented approach for cross-channel attribution.

Chris Sherman is Executive Editor at Search Engine Land and Editorial Director for Search Marketing Now.

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