Analytics Mission Statement: “Bring data to the masses and make data-driven decision making a reality” How do you build an analytics team? Tell your manager you need money to measure social media! No seriously, I heard it’s easy to hire people, everyone on the “interweb” is “social media experts”. For some of us, we have […]
Tag: Culture of Analytics
3 Roles in Web Analytics
Despite slow economy many companies are hiring web analysts. A quick search on Simplyhired.com, a site that powers the Web Analytics job board on my blog, shows that there are currently 2,007 open positions and indeed.com, another job sites shows over 4800 open positions. That is a huge number. However, many job seekers I have […]
What is a HiPPO?
HiPPO, as it relates to web analytics, is an acronym for “Highest Paid Person’s Opinion” or “Highest Paid Person in Organization”, the term is widely used and made famous by Web Analytics guru Avinash Kasuhik (Not sure if he actually coined the term). Many in the web analytics community believe that a person in Highest […]
Creating a Culture of Web Analytics
All those who have worked at companies which never used or do not use web analytics to make decisions about site changes, know how difficult it is to create a culture of web analytics. It is very hard. Building a culture of web analytics is a grueling uphill task. After working with various client I […]
