|Date:||Wed, Mar 23, 2011|
|Time:||12:00 PM CDT|
95% or more of the traffic you worked so hard to drive to your landing page is probably bouncing right off again… wasted. However, with a few simple changes to copy, layout, call-to-action, web form, and submit button, you can gain 20-60% more conversions from the same amount of traffic.Anne Holland, publisher of the addictive A/B testing Case Studies site, WhichTestWon.com, and Jon Miller, VP of Marketing at Marketo share real-life examples of marketers who increased conversions with basic landing page tests and changes.
Speakers:Anne Holland, Publisher, WhichTestWon.com
Jon Miller, VP of Marketing, Marketo
Anna Carbonara, Moderator, American Marketing Association